Keywords: Bangladesh
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Journal Articles
International Journal of Bank Marketing (2018) 36 (5): 931–946.
Published: 22 June 2018
... by non-faith-based factors. Design/methodology/approach This study took the context of retail consumers of Islamic banks of Bangladesh—the fourth largest Muslim populated country in the world, having great potential of developing an Islamic ecosystem. The study employed survey method using structured...
Journal Articles
International Journal of Bank Marketing (2016) 34 (4): 458–475.
Published: 06 June 2016
... satisfaction of corporate customers in Bangladesh. Design/methodology/approach – Financial managers from a sample of 112 non-financial listed companies were interviewed. The study employed a structured questionnaire using Likert scales. Exploratory factor analysis followed by multiple regression analysis...

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