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Keywords: Bank Marketing Product Development
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Journal Articles
International Journal of Bank Marketing (1985) 3 (4): 47–59.
Published: 01 April 1985
..., with products merely a manifestation of perceived market needs and wants. Bank Marketing Product Development © MCB UP Limited 1985 Putting Product Development in its Place by Gordon Wills The International Management Centrefrom Buckingham Many banks decided to respond to the challenge...
