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Keywords: Bank customers
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Journal Articles
International Journal of Bank Marketing (2018) 36 (7): 1386–1413.
Published: 05 September 2018
... be contacted at: mfarah@lau.edu.lb 08 10 2017 07 12 2017 02 01 2018 02 01 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Pakistan Intention Bank customers M-banking UTAUT2 Use behaviour Traditionally, banks have...
Journal Articles
International Journal of Bank Marketing (2015) 33 (4): 571–587.
Published: 01 June 2015
... model is proposed and empirically tested with data from a survey with 891 bank customers from Brazil. Hypotheses of moderation were tested using structural equation modelling technique. Findings – Results suggested that customers that place more importance on growth and achievement as personal...
