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Keywords: Bank profitability
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Journal Articles
International Journal of Bank Marketing (2026) 44 (6): 1222–1244.
Published: 05 December 2025
...Kave Edin; Soleiman Mohammadi Limaei; Darush Yazdanfar Purpose This paper aims to understand the impact of the adoption of Internet banking (INB) on banks' profitability. It further investigates this relationship among different age groups of customers. Design/methodology/approach A large...
