... 2023 03 04 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Bank selection criteria Micro- and small-sized enterprises Principal component analysis Questionnaire Convenience sampling The banking sector in Ethiopia is becoming...

... this information is essential for banks to attract, satisfy and retain customers. Furthermore, marketers need to focus on this information to develop effective marketing strategies. This study fills an important gap in the literature by investigating the bank selection criteria used by students in Australia...

... were used to test the effects of both tangible and intangible factors. Findings – The findings of the study indicate that customer-centric banking is primarily influenced by intangible factors. Among six bank selection criteria analyzed in this study, corporate image, commitment, compassion...

.... The applicability of the model is demonstrated through a case study. Design/methodology/approach Results of two empirical surveys were utilized to detect the “Voice of the Customer”. The first identified main bank selection criteria and questionnaires and exploratory factor analysis were employed. The second...