... selection criterion for business firms in emerging economies is a relatively neglected area in finance literature (Jackowicz et al., 2020). In line with this, Lam and Burton (2005) also noted that research on bank selection criteria used by the MSEs segment, in particular, is rare. To the best...

... for banks to attract, satisfy and retain customers. Furthermore, marketers need to focus on this information to develop effective marketing strategies. This study fills an important gap in the literature by investigating the bank selection criteria used by students in Australia. Accordingly...

... were used to test the effects of both tangible and intangible factors. Findings – The findings of the study indicate that customer-centric banking is primarily influenced by intangible factors. Among six bank selection criteria analyzed in this study, corporate image, commitment, compassion...

.... The applicability of the model is demonstrated through a case study. Design/methodology/approach Results of two empirical surveys were utilized to detect the “Voice of the Customer”. The first identified main bank selection criteria and questionnaires and exploratory factor analysis were employed. The second...