Keywords: Banking
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2026) 44 (1): 33–55.
Published: 14 August 2025
... in banking, particularly in peer-to-peer markets for tokenized assets where NFT-driven attachment influences pricing and trust dynamics. Originality/value This is the first study to (1) pinpoint NFTs’ post–purchase valuation effects, (2) identify attachment as the mechanism and (3) reveal implicit...
Includes: Supplementary data
Journal Articles
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2025) 43 (7): 1441–1467.
Published: 14 April 2025
...David Thorpe; Justin Cohen; Arry Tanusondjaja; Larry Lockshin Purpose Banks provide multiple channels for customers to use, but little is known about how these channels grow or share customers. This study investigates this by testing patterns known to empirically describe brand competition—Double...
Journal Articles
International Journal of Bank Marketing (2025) 43 (5): 1022–1046.
Published: 30 January 2025
...Meral Ahu Karageyim; Serdar S. Durmusoglu Purpose This exploratory research, designed with a grounded theory method, was conducted to reveal the current relationship marketing challenges and strategies in retail banking in an emerging economy, namely, Türkiye. Design/methodology/approach...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2025) 43 (1): 180–207.
Published: 16 July 2024
...Alessandro Carretta; Doriana Cucinelli; Lucrezia Fattobene; Lucia Leonelli; Paola Schwizer Purpose This study aims to investigate the drivers of bank automation system performance expectancy compared to that of bank employees. The purpose is to shed light on the role played by consumers' cognitive...
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2023) 41 (7): 1693–1714.
Published: 04 August 2023
... at: luciene.eberle@gmail.com 13 06 2022 11 12 2022 07 05 2023 16 06 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Trust Financial services Banking Bank sector Meta-analysis Trust is one of the most important constructs...
Includes: Supplementary data
Journal Articles
Journal Articles
International Journal of Bank Marketing (2023) 41 (4): 882–902.
Published: 28 March 2023
... in influencing the access. Design/methodology/approach The authors adopt a spatial approach in developing a metric of financial access. In particular, they measure the distance of each unbanked village in India to the nearest banked-centre from 1951 to 2019. The authors use this measure to conduct two...
Journal Articles
International Journal of Bank Marketing (2022) 40 (7): 1632–1653.
Published: 25 August 2022
...Samer Elhajjar Purpose The purpose of this research is to investigate the concept of revenge against banks. Design/methodology/approach Structural equation modeling was used to test hypotheses based on collected survey data. A total of 625 questionnaires were collected from Lebanese customers...
Journal Articles
Journal Articles
Journal Articles

or Create an Account

Close Modal
Close Modal