Keywords: Banking industry of Pakistan
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Journal Articles

Toward an understanding of Pakistani customers' adoption of smart banking services: an extended application of UTAUT2 model with big brother effect and information privacy concern

Muhammad Hassaan, Gang Li, Asif Yaseen
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2023) 41 (7): 1715–1742.
https://doi.org/10.1108/IJBM-09-2022-0396
Published: 09 August 2023
... services Big brother effect Information privacy concern Behavioral intention Use behavior Banking industry of Pakistan Competition in the banking sector has prompted banks to devise innovative ways to stay ahead (Alalwan et al., 2017). Therefore, banks must embrace new technologies...
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