Keywords: Behavioral intention
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Journal Articles
International Journal of Bank Marketing (2024) 42 (7): 1946–1977.
Published: 27 August 2024
... Licensed re-use rights only Digital-only banking UTAUT Culture Behavioral intention Perceived risk Trust Traditional banking models have been disrupted by a Tsunami of digital technologies currently washing over the financial sector; Digital-Only Banking (DOB) is one such new banking...
Journal Articles
Journal Articles

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