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Keywords: Behavioural AR experience
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Journal Articles
International Journal of Bank Marketing (2024) 42 (2): 156–182.
Published: 11 January 2024
... digital app employing AR technology. As such, we are prompted to propose: H1b. Affective AR experience has a positive impact on AR app satisfaction. Sensory AR experience Affective AR experience Intellectual AR experience Behavioural AR experience AR satisfaction AR enjoyment...
