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1-4 of 4
Keywords: Benchmarking
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Journal Articles
Thyago Celso Cavalcante Nepomuceno, Victor Diogho Heuer de Carvalho, Thiago Poleto, Ciro José Jardim Figueiredo
International Journal of Bank Marketing (2024) 42 (7): 1888–1919.
Published: 13 August 2024
... a two-phase process: first, it employs directional data envelopment analysis (DEA) to benchmark knowledge based on employee opinions gathered through interviews to evaluate strategies related to banking services; then, using the best-worst method and ELECTRE outranking incorporating elements of fuzzy...
Journal Articles
International Journal of Bank Marketing (2006) 24 (2): 76–97.
Published: 01 February 2006
... and European banks, comparing the gaps between the two, using a benchmarking principle. Findings The results confirm the expected lack of market orientation in Slovenian banks. The lag of Slovenian banks is significant for dimensions of marketing intelligence generation and intelligence dissemination...
Journal Articles
International Journal of Bank Marketing (2002) 20 (3): 122–139.
Published: 01 June 2002
...Avinandan Mukherjee; Prithwiraj Nath; Manabendra Nath Pal Explores the linkage between performance benchmarking and strategic homogeneity of Indian commercial banks. Devises a method of benchmarking performance of Indian commercial banks using their published financial information. Defines...
Journal Articles
International Journal of Bank Marketing (1999) 17 (5): 206–220.
Published: 01 September 1999
... as appropriate sample size, strengths and weaknesses of DEA, analysis options, and an application checklist. DEA can be applied to benchmarking best practice branches. Management can use DEA to test the established knowledge of branches and initiate investigations when contradictions arise. In order...
