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Keywords: Benefit segmentation
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Journal Articles
Segmentation of bank customers by expected benefits and attitudes
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International Journal of Bank Marketing (2001) 19 (1): 6–18.
Published: 01 February 2001
.... The dimensions are classified by the following notions: information; settlement; conditions; service range; individual service; security; and technology. © MCB UP Limited 2001 Banks Consumer behaviour Customer service Benefit segmentation Financial services Information...
