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Keywords: Bibliometric analysis
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Journal Articles
Four decades of IJBM research: thematic evolution and future agenda for digital financial services
Available to Purchase
International Journal of Bank Marketing (2026) 44 (3): 454–491.
Published: 15 October 2025
... Limited Licensed re-use rights only Bank marketing bibliometric analysis SPAR-4-SLR Science mapping Research agenda SDG8 – decent work and economic growth SDG9 - industrial growth Since its founding in 1983, the International Journal of Bank Marketing (IJBM) has served as a leading...
Journal Articles
International Journal of Bank Marketing (2026) 44 (1): 56–76.
Published: 25 September 2025
...), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence . Bibliometric analysis Customer-to-customer helping behaviour Customer citizenship behaviour C2C Financial services Social media...
Journal Articles
AI and value co-creation in the banking sector: a bibliometric analysis and a systematic literature review
Available to Purchase
International Journal of Bank Marketing (2025) 43 (6): 1272–1294.
Published: 10 March 2025
... analysis of published research between 2013 and 2023 was conducted based on data obtained from Scopus, yielding a sample of 41 papers for further analysis. Performance analysis and science mapping are conducted as roots for the bibliometric analysis using VOSviewer software and the Biblioshiny package...
Journal Articles
María-Elena Lindez-Macarro, Rocio Gallego-Losada, Antonio Montero-Navarro, José-Luis Rodríguez-Sánchez
International Journal of Bank Marketing (2025) 43 (5): 943–978.
Published: 07 January 2025
...María-Elena Lindez-Macarro; Rocio Gallego-Losada; Antonio Montero-Navarro; José-Luis Rodríguez-Sánchez Purpose The purpose of this review is to conduct a bibliometric analysis of financial fraud exploiting the elderly by mapping its evolution, identifying major metrics and discussing directions...
Journal Articles
Assessing the evolution of banking reputation literature: a bibliometric analysis
Available to Purchase
International Journal of Bank Marketing (2024) 42 (5): 1059–1091.
Published: 28 February 2024
..., understanding and managing reputation in the banking sector involves several challenges. This study aims to analyze the field of banking reputation research through bibliometric analysis. Design/methodology/approach It explores the evolution of research in this area, identifies key journals, articles...
Journal Articles
Mutual funds marketing: a hybrid review and framework development
Available to Purchase
International Journal of Bank Marketing (2023) 41 (7): 1803–1828.
Published: 25 August 2023
.../approach Using bibliographic information from the SCOPUS database, this study used sequential bibliometric (143 documents) and content analyses (37 documents). Bibliometric analysis aids descriptive analysis and science mapping, while content analysis facilitates identifying and analyzing research...
Journal Articles
Dark side whitewashes the benefits of FinTech innovations: a bibliometric overview
Available to Purchase
International Journal of Bank Marketing (2024) 42 (1): 113–132.
Published: 12 July 2023
... be contacted at: rabnawazlodhi@hcc.edu.pk 01 10 2022 12 03 2023 10 06 2023 13 06 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only FinTech Risks Bibliometric analysis VOSviewer RStudio Banking sector The global...
Journal Articles
Young adults' financial well-being: current insights and future directions
Available to Purchase
International Journal of Bank Marketing (2023) 41 (2): 333–368.
Published: 02 December 2022
... be ascertained, and relevant guiding practices cannot be established with confidence. Long She can be contacted at: shelong223@gmail.com ; lshe@swinburne.edu.my Conflict of interest: No conflict of interest. Bibliometric analysis Financial well-being Systematic review Young...
Journal Articles
Key themes in consumer financial services research from 2000 to 2020: a bibliometric and science mapping analysis
Available to PurchaseArturo Molina-Collado, Jessica Salgado-Sequeiros, Mar Gómez-Rico, Evangelina Aranda García, Peter De Maeyer
International Journal of Bank Marketing (2021) 39 (7): 1446–1478.
Published: 12 August 2021
... have been most influential and to map the evolution of the field and identify emerging and under-researched themes that are promising for future research. Design/methodology/approach The core methodology is bibliometric analysis based on keyword co-occurrences. A total of 1,227 articles extracted...
