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Keywords: Big brother effect
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Journal Articles
International Journal of Bank Marketing (2023) 41 (7): 1715–1742.
Published: 09 August 2023
... privacy concern and big brother effect into an overarching conceptualization. Design/methodology/approach This study adopts theoretical constructs from the related literature and develops hypotheses. An analysis of 385 banking customers was performed using partial least squares structural equation...
