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1-2 of 2
Keywords: Blockchain technology
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Journal Articles
International Journal of Bank Marketing (2025) 43 (6): 1252–1271.
Published: 25 March 2025
... and own cryptocurrencies, which is a potential obstacle to adopting decentralized blockchain technology. This study employed a push-pull-mooring model to examine factors influencing individuals’ willingness to use cryptocurrencies. In particular, how do push (i.e. diminishing value and pricing problems...
Journal Articles
International Journal of Bank Marketing (2025) 43 (8): 1601–1626.
Published: 25 March 2025
... surveys involving 543 college students from the same university in Study 1 and 782 Mturk members of the public in Study 2. Findings The study combines the influence of science literacy (i.e. interest, knowledge and insights into blockchain technology [BCT]) and investment profitability (i.e. perceived...
