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Keywords: Blogging
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Journal Articles
International Journal of Bank Marketing (2017) 35 (7): 1154–1174.
Published: 02 October 2017
.... Design/methodology/approach Using diffusion of innovation (DOI), a mixed method study was conducted. Data were collected using blogging to inform a two-round modified Delphi study. The opinion of 72 members from six stakeholder industries was sought. Findings The results indicate that DOI theory...
