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Keywords: Bradesco
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Journal Articles
International Journal of Bank Marketing (2013) 31 (1): 24–37.
Published: 25 January 2013
... to Fairclough (2001) these factors can be economic, political, cultural or related to daily life. © Emerald Group Publishing Limited 2013 Brazil Banks Advertising Corporate social responsibility Brand awareness Consumer behaviour Branding Brazilian banks Bradesco The retail bank...
