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Keywords: Brand community commitment
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Journal Articles
Catarina Alexandra Neves Proença, Arnaldo fernandes de matos Coelho, Cristina Fernandes, João J. M. Ferreira
International Journal of Bank Marketing (2026) 44 (5): 943–969.
Published: 13 May 2025
...Catarina Alexandra Neves Proença; Arnaldo fernandes de matos Coelho; Cristina Fernandes; João J. M. Ferreira Purpose This study aims to investigate the impact of corporate social responsibility (CSR) on brand community commitment. It also aims to explore the moderating effect of greenwashing...
