Keywords: Buyer‐seller relationships
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Journal Articles
International Journal of Bank Marketing (2020) 38 (3): 627–641.
Published: 09 December 2019
...–seller relationships Financial services Relationship marketing Commitment profiles Customer segmentation The financial services sector is growing worldwide. In addition, while the banking sector is often highly regulated by national governments, in many markets regulatory changes have...
Journal Articles
International Journal of Bank Marketing (2017) 35 (3): 495–515.
Published: 15 May 2017
... be contacted at: d.r.brennan@herts.ac.uk 26 05 2016 19 09 2016 11 10 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Cross-cultural management Buyer-seller relationships Business-to-business marketing There is growing...
Journal Articles
International Journal of Bank Marketing (2017) 35 (1): 97–111.
Published: 06 February 2017
... other after all. It is an empirical question which direction of causality is stronger. Consumer behaviour Trust Buyer-seller relationships Integrity The Netherlands Customer loyalty Trust is important for customer-bank relationships and for customer relationships in general, for quite...
Journal Articles
International Journal of Bank Marketing (2014) 32 (6): 450–456.
Published: 26 August 2014
... life or business. © Emerald Group Publishing Limited 2014 Financial services Relationship marketing Service marketing Banking industry Buyer-seller relationships Customers The financial service industry is increasingly turbulent. In the wake of the crisis, the banking...
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2004) 22 (7): 504–521.
Published: 01 December 2004
...‐centred social‐marketing strategy has the potential to increase trust in banks and halt the shift of financial relationships to intermediaries such as brokers and financial planners. © Emerald Group Publishing Limited 2004 Electronic commerce Australia Payments Buyerseller relationships...

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