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Keywords: COVID-19 pandemic
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Journal Articles
International Journal of Bank Marketing (2024) 42 (5): 981–1006.
Published: 19 January 2024
...Navid Bahmani; Atefeh Yazdanparast Purpose With the goal of helping consumers bounce back from the financial challenges they faced as a result of the COVID-19 pandemic, many firms developed and announced consumer-targeted resiliency programs (e.g. Walgreens waived delivery fees, Associated Bank...
Journal Articles
International Journal of Bank Marketing (2024) 42 (3): 414–436.
Published: 28 November 2023
...Kyoung Tae Kim; Jing Jian Xiao; Nilton Porto Purpose Financial inclusion can be proxied by banking status. The purpose of this study is to investigate the potential effects of financial capability on the financial fragility of US adults with various banking statuses during the COVID-19 pandemic...
Journal Articles
International Journal of Bank Marketing (2023) 41 (5): 1136–1153.
Published: 06 April 2023
...Sunwoo Tessa Lee; Kyoung Tae Kim Purpose The COVID-19 pandemic has caused hundreds of thousands of people to suffer severe illness or die and has had severe effects on individuals’ financial well-being as well. Unfortunately, it is very likely that the pandemic has had a disproportionate effect...
Journal Articles
International Journal of Bank Marketing (2022) 40 (5): 1051–1070.
Published: 17 January 2022
...Hong-Lei Mu; Young-Chan Lee Purpose The objective of this study is twofold: first, to investigate the determinants of customers' switching intention from traditional payments to proximity mobile payments (PMPs) during the COVID-19 pandemic for specific insight on how these factors shape customers...
