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Keywords: CSM
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Journal Articles
International Journal of Bank Marketing (2021) 39 (4): 638–660.
Published: 22 October 2020
... for the banks is garnered. Originality/value This paper provides important contributions to improve the effectiveness of CSR initiatives, providing an inductive, methodological approach that financial institutions can follow to better align their CSR investment to community needs and preferences. CSM has...

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