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1-7 of 7
Keywords: CSR
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Journal Articles
Catarina Alexandra Neves Proença, Arnaldo fernandes de matos Coelho, Cristina Fernandes, João J. M. Ferreira
International Journal of Bank Marketing (2026) 44 (5): 943–969.
Published: 13 May 2025
...Catarina Alexandra Neves Proença; Arnaldo fernandes de matos Coelho; Cristina Fernandes; João J. M. Ferreira Purpose This study aims to investigate the impact of corporate social responsibility (CSR) on brand community commitment. It also aims to explore the moderating effect of greenwashing...
Journal Articles
International Journal of Bank Marketing (2024) 42 (5): 981–1006.
Published: 19 January 2024
... to make life easier for customers (Chipotle Mexican Grill) Source(s): Created by the authors Regardless of the specifics of these programs, it could be argued that they were in line with, and contributed to, firms' corporate social responsibility (CSR) efforts. According to Carroll (1979...
Journal Articles
International Journal of Bank Marketing (2021) 39 (4): 499–515.
Published: 21 June 2021
...Abdul Waheed; Qingyu Zhang; Abaid Ullah Zafar; Hashim Zameer; Muhammad Ashfaq; Anam Nusrat Purpose This study investigates the impact of corporate social responsibility (CSR) on organizational performance, especially competitive performance (CP) along with moderating role of the organizational...
Journal Articles
International Journal of Bank Marketing (2021) 39 (4): 638–660.
Published: 22 October 2020
...Yannick Thomas van Hierden; Timo Dietrich; Sharyn Rundle-Thiele Purpose This study aims to demonstrate how banks can align their CSR investment to community needs and citizen preferences. A grounded theory inductive approach is applied to deliver a community-centred process that banks can apply...
Journal Articles
International Journal of Bank Marketing (2016) 34 (4): 550–569.
Published: 06 June 2016
...Merve Kiliç Purpose – The purpose of this paper is twofold: first, this study analyzes the extent to which banks report online their corporate social responsibility (CSR) practices; second, it determines the impact of size, ownership structure, multiple exchange listing...
Journal Articles
International Journal of Bank Marketing (2014) 32 (3): 223–244.
Published: 28 April 2014
...Andrea Pérez; Ignacio Rodríguez del Bosque Purpose – The purpose of this paper is to examine customer corporate social responsibility (CSR) expectations in the crisis context of the Spanish banking industry. The paper also takes into consideration the role that corporate governance structure...
Journal Articles
International Journal of Bank Marketing (2013) 31 (6): 420–439.
Published: 06 September 2013
...Chris Baumann; Hamin Hamin; Petra Bouvain; Chris Baumann; Erik Lundmark Purpose This study compares the associations between Corporate Social Responsibility (CSR) and brand value in the financial services industry in East Asia and the USA. Design/methodology/approach A sample of 84 major banks...
