Keywords: CSR
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Journal Articles
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International Journal of Bank Marketing (2021) 39 (4): 638–660.
Published: 22 October 2020
...Yannick Thomas van Hierden; Timo Dietrich; Sharyn Rundle-Thiele Purpose This study aims to demonstrate how banks can align their CSR investment to community needs and citizen preferences. A grounded theory inductive approach is applied to deliver a community-centred process that banks can apply...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2014) 32 (3): 223–244.
Published: 28 April 2014
...Andrea Pérez; Ignacio Rodríguez del Bosque Purpose – The purpose of this paper is to examine customer corporate social responsibility (CSR) expectations in the crisis context of the Spanish banking industry. The paper also takes into consideration the role that corporate governance structure...
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