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Keywords: CSR investment
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Journal Articles
International Journal of Bank Marketing (2021) 39 (4): 638–660.
Published: 22 October 2020
...Yannick Thomas van Hierden; Timo Dietrich; Sharyn Rundle-Thiele Purpose This study aims to demonstrate how banks can align their CSR investment to community needs and citizen preferences. A grounded theory inductive approach is applied to deliver a community-centred process that banks can apply...

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