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Keywords: CSR reputation
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Journal Articles
International Journal of Bank Marketing (2013) 31 (2): 98–114.
Published: 22 February 2013
... degree of awareness of what the firm has been and is doing in the area of CSR. Thus, it seems logical to model the firm's reputation on CSR as a factor to also influence consumer outcomes. In support, several authors have found a link between CSR reputation and consumer response. For instance...
