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Keywords: Chatbot
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Journal Articles
International Journal of Bank Marketing (2025) 43 (10): 2229–2255.
Published: 20 June 2025
...Rotana S. Alkadi; Salma S. Abed Purpose The rapid expansion of Artificial Intelligence (AI) has reshaped industries globally, with AI chatbots becoming increasingly important in enhancing customer service in various sectors. This paper aims to examine the factors influencing consumer intention...
Journal Articles
International Journal of Bank Marketing (2022) 40 (6): 1159–1181.
Published: 10 May 2022
...Mariem Bouhia; Lova Rajaobelina; Sandrine PromTep; Manon Arcand; Line Ricard Purpose This study aims to examine the antecedents of privacy concerns in the era of artificial intelligence. Specifically, it focuses on the impact of various factors related to interactions with a chatbot (creepiness...
Journal Articles
International Journal of Bank Marketing (2018) 36 (6): 1145–1168.
Published: 01 June 2018
...Mikko Riikkinen; Hannu Saarijärvi; Peter Sarlin; Ilkka Lähteenmäki Purpose Recent technological and digital developments have opened new avenues for customer data utilization in insurance services. One form of this data transformation is automated chatbots that provide convenient access to data...
