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Keywords: Chatbot gender
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Journal Articles
Gendered AI in banking services: the influence of financial chatbots’ gender on consumer behaviour
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International Journal of Bank Marketing (2025) 43 (6): 1231–1251.
Published: 04 March 2025
... for male versus female chatbots, potentially guiding the development of more effective AI-driven financial services. Companies can use these insights to tailor chatbot gender strategies to meet user expectations better and enhance service satisfaction. Originality/value This study provides novel...
