Keywords: Chinese people
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Journal Articles
International Journal of Bank Marketing (2008) 26 (7): 505–525.
Published: 10 October 2008
... to Western consumers (Corbitt et al., 2003 ; Featherman and Pavlou, 2003 ; Lim, 2003). Anita Lifen Zhao can be contacted at a.l.zhao@swansea.ac.uk © Emerald Group Publishing Limited 2008 Risk management Chinese people Virtual banking Recent research has attempted...

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