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Keywords: Clerical workers
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Journal Articles
International Journal of Bank Marketing (1991) 9 (6): 25–29.
Published: 01 June 1991
... on board this new marketing focus. © MCB UP Limited 1991 Clerical workers Marketing strategy United Kingdom Banks TELLERS INTO SELLERS? 25 T o what extent is marketing carried out by clerical workers in a UK clearing bank? Tellers into Sellers? It appears the UK clearing banks are taking...
