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Keywords: Click-like
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Journal Articles
International Journal of Bank Marketing (2024) 42 (3): 437–457.
Published: 04 December 2023
...Lobel Trong Thuy Tran Purpose This article aims to explore the impact of interpersonal relationship stimuli and click-like on purchase intention across different generations of bank customers, with a focus on the moderating effect of online trust. Design/methodology/approach The sample...
