... will be valuable for innovation managers, scholars, and students. © Emerald Group Publishing Limited 2016 Banks Pattern Co-operation Open innovation Financial innovations New service development process The studies on the openness of innovation processes in financial services can...

.... The second analysis is at the business‐to‐business level. The application of the concept of relationship marketing at this level suggests that banks and retail organisations should focus on co‐operation rather than competition. This paper proposes strategic alliances will enable both parties to achieve more...