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Keywords: Cognitive processing
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Journal Articles
International Journal of Bank Marketing (2023) 41 (6): 1330–1359.
Published: 17 May 2023
... and cognitive processing magnify user satisfaction, significantly escalating M-payment continuance usage intention. Perceived value co-creation participation and user satisfaction with M-payment partially mediate the linkage among the constructs. Furthermore, perceived usefulness strengthens the link, while...
