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Keywords: Commercial bank
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Journal Articles
International Journal of Bank Marketing (2020) 38 (6): 1399–1419.
Published: 28 July 2020
... capacities) in this relationship, using Vietnamese commercial bank data for the period 2007–2018. Design/methodology/approach We rely on the agenda-setting theory to measure the media reputation of banks. Return on average equity (ROE) is used as a proxy of financial performance. We regress financial...

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