... and inform multichannel retailing. © Emerald Group Publishing Limited 2011 Electronic commerce Information retrieval Communications Mortgage companies The internet has transformed traditional business processes in providing interactive services for customers, with e‐commerce activity...

.... This current study seeks to focus on how banks operating in Ghana communicate their CSR programmes and intentions via their corporate websites. Design/methodology/approach A conceptual framework was adapted from the extant literature and was used as the basis of a content analysis of 16 banks in Ghana...

... of the Internet medium depend on task complexity and that technology can serve as a mitigating factor to improve media and quality perception. MacInnis et al. (1991) indicate that communication effectiveness is a factor composed of proper stimuli that are dependent on the proper coding of information...

... when male versus female models were employed. © MCB UP Limited 1992 Advertising Banking Communications Strategy STRATEGY AND STRUCTURE IN BANK ADVERTISING: AN EMPIRICAL TEST 3 A dvertisements are not all born equal and recent research indicates that picturebased informational...