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Journal Articles
International Journal of Bank Marketing (2013) 31 (6): 420–439.
Published: 06 September 2013
... depending on the geographic markets. In Japan and South Korea brand value is associated with a bank's appreciation for its employees, while in China, brand value is linked to a focus on the community. East Asia's culture is rooted in Confucianism, a philosophy that emphasises caring for the “greater good...
