.... Triangulation could be a next step to validate the key findings in a global context. Keywords: Asian bankingAsian research, Competitiveness, Future research, Financier of the World, Banking, Competitive strategy Paper type Guest Editorial Emerging Asian banking For this special issue...

...). Yusif Baba can be contacted at: babsaliu@gmail.com © Emerald Group Publishing Limited 2012 Innovation Business performance Market share Banks Case studies Ghana Competitive strategy In the banking sector, as in many service sectors, the lines dividing competing firms...

... Limited 2010 Price Competitive strategy Demand Costs Loans Spain Marketing is concerned with activities conducted by managers who aim to satisfy consumer needs at a profit (Leeflang and Wittink, 2001). The impact of a firm's strategic marketing mix choices on profitability can...

... of discriminating between competitive strategy designs in empirical research and called for repetition of prior studies in different industries using identical competitive methods on which a principal component solution can be employed. Our study accomplishes this in the banking industry. Based...

... programming construct: implementation of promotion actions at the branch level; allocation of targets, budgets and responsibilities; and measurement of the effectiveness of specific marketing programmes. © MCB UP Limited 2002 Management Competitive strategy Effectiveness Banks...

... 1999 Banking Banks Corporate image Competitive strategy This paper explains how retail banks are in danger of eroding their institutional stature in their quest to lower transaction costs. Competitive pressures to reduce cost structures mean that the banks are in danger of over...

... future, National Savings may, at any time, be turned to as a significant source of treasury funds, which would be in direct competition with building society funding. © MCB UP Limited 1994 Building societies Competitive strategy Customers Customer service Financial investment Financial...

... dispensing retail outlets. © MCB UP Limited 1994 Banks Competitive strategy Credit cards Financial services Marketing Marketing strategy Students USA In recent years, there has been an intensified interest in the financial service sector in marketing management as a legitimate...

... to promote financial services. © MCB UP Limited 1994 Competitiveness Competitive strategy Financial services Marketing Marketing strategy Sales promotion If you pick up any financial services marketing text, the odds are fairly high that one important part of the marketing mix...

... contexts. In addition, identifies some possible dangers with targeting and “courting” particular consumer segments with a “personalized” service. © MCB UP Limited 1993 Banking Competitive strategy France Market segmentation Marketing strategy Retailing SEGMENTING THE MARKET 11 France...

... as a competitive strategy for increasing customer traffic flow. A survey of 60 business undergraduates and 46 MBA students measured attitudes relating to bank size, atmosphere, innovativeness, and attributes relating to good service. Some significant differences in response by certain demographic characteristics...

.... Such a situation is highlighted with an overview of Italian banking – the evolution of bank‐market relations is described, changes in competition are outlined and the emerging competitive strategies are assessed. © MCB UP Limited 1990 Marketing Banks Italy Single market Competitive strategy...

... into this process of strategic formulation and the translation of marketing and planning concepts to meet the needs and character of the corporate market in Britain. Major issues influencing the development of a competitive strategy are examined, topics of strategic formulation,differentiation and the nature...