.... Triangulation could be a next step to validate the key findings in a global context. Keywords: Asian bankingAsian research, Competitiveness, Future research, Financier of the World, Banking, Competitive strategy Paper type Guest Editorial Emerging Asian banking For this special issue...

...Francisco José Más Ruíz The analysis of strategic groups has important implications for marketing in order to identify a firm’s competitive position. Aims to analyse the development of the competence in an industry. Hypothesizes that the analysis of strategic groups is only meaningful when...

... opportunities for effective marketing communications. Focuses on one promotional technique which has had an increasingly visible impact within financial services in recent years – the promotional competition. Uses a survey covering 57 competitions to demonstrate the extent, nature and implications of their use...

...David A.J. Axson Argues the need for banks to re‐create the “relationship banker”. Over the last 20 years development has been in making acquisitions, centralization and specialization in order to obtain the full benefits of automation. Increasing competition has produced a glut of “lifestyle...

... approach than before. The viability of some institutions may be threatened by these changes. These views are the result of a long‐range Delphi forecasting study conducted in 1982. Although rapid developments have invalidated some of the findings, the forecast of a less regulated, more competitive, open...