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Keywords: Computer software
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Journal Articles
International Journal of Bank Marketing (1993) 11 (6): 39–46.
Published: 01 June 1993
... tools;the second applies neural network techniques in a model of consumer perceptions of ATM machines. © MCB UP Limited 1993 Banking Computer software IT Profitability Strategic marketing Technological innovation USING ADVANCED COMPUTING TECHNIQUES IN BANKING 39 The use of expert...
