Keywords: Consumer decision-making power
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How do Australian female consumers exercise their decision-making power when making financial product decisions? The triad of financial market manipulation, rationality and emotions

Abhishek Sharma, Chandana Hewege, Chamila Perera
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2023) 41 (6): 1464–1497.
https://doi.org/10.1108/IJBM-09-2022-0408
Published: 07 June 2023
...-use rights only Consumer decision-making power Anger Anxiety Rationality Emotions The novelty of the EIC model stems from its unconventional paths, which are taken into consideration by the traditional decision-making models. The model consists of nine major paths, each of which...
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