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Keywords: Consumer finance
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Journal Articles
International Journal of Bank Marketing 1–22.
Published: 13 August 2026
... analysis in consumer finance research. Elvira Anna Graziano can be contacted at: e.graziano@unilink.it 12 09 2025 08 02 2026 21 05 2026 13 07 2026 13 07 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Bayesian...
Journal Articles
International Journal of Bank Marketing (2026) 44 (9): 2003–2030.
Published: 06 May 2026
... in countries with gendered languages. For several other products, effects are weak, absent or context-dependent, indicating substantial heterogeneity across financial domains. Originality/value The study advances research on gender and consumer finance by showing that linguistic gender marking operates...
Journal Articles
International Journal of Bank Marketing (2016) 34 (6): 868–884.
Published: 05 September 2016
... rights only Consumer behaviour Housing Malaysia Consumer finance Purchasing a home is the largest financial decision of consumers (Hjalmarsson and Hjalmarsson, 2009). Furthermore, a house is essential to a consumer for it is a basic need. Owing to this, a consumer must meet this need...
