... was estimated using the SmartPLS 4.0 statistical application. Findings The findings revealed that outcome expectancy strongly predicts consumer trust. While word of mouth was impacted more by trust than usage behavior, trust was found to be a stronger predictor of recommendation behavior of FinTech digital...

... are influenced by whether they perceive CSR initiatives as altruistic. Conversely, banks risk losing credibility if consumers perceive CSR as self-serving rather than beneficial to the public. The study underscores the importance of aligning CSR practices with genuine public benefit to enhance consumer trust...

... between digital marketing and purchase intentions. Finally, consumer trust moderates the relationship between digital marketing and consumer engagement. Research limitations/implications Given digital marketing is evolving with new tools and channels coming up by the day, we recommend that future...

... 27 03 2023 26 05 2023 28 05 2023 28 05 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Consumer trust Unbanked Financial exclusion Financial inclusion Household banking Distrust The degree to which financial...

...Basharat Raza; Sylvie St-Onge; Muhammad Ali Purpose Based upon social exchange theory, this study investigates the mediating effect of consumers' trust in banking industry frontline employees on two relationships: (1) the relation between consumers' perceptions of frontline employees' empathy...