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Keywords: Consumer-targeted resiliency programs
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Journal Articles
International Journal of Bank Marketing (2024) 42 (5): 981–1006.
Published: 19 January 2024
...Navid Bahmani; Atefeh Yazdanparast Purpose With the goal of helping consumers bounce back from the financial challenges they faced as a result of the COVID-19 pandemic, many firms developed and announced consumer-targeted resiliency programs (e.g. Walgreens waived delivery fees, Associated Bank...
