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Keywords: Content analysis
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Journal Articles
Journal Articles
International Journal of Bank Marketing (2023) 41 (7): 1803–1828.
Published: 25 August 2023
.../approach Using bibliographic information from the SCOPUS database, this study used sequential bibliometric (143 documents) and content analyses (37 documents). Bibliometric analysis aids descriptive analysis and science mapping, while content analysis facilitates identifying and analyzing research...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2020) 38 (3): 756–776.
Published: 08 January 2020
... advertising. Design/methodology/approach Study 1 employed content analysis to examine the use of emotional appeals in loan advertisements. Over 2,900 editions of eight British newspapers were monitored for advertisements for loans containing emotional appeals. Study 2 employed 33 semi-structured...
Journal Articles
International Journal of Bank Marketing (2018) 36 (7): 1248–1284.
Published: 22 June 2018
.... Design/methodology/approach The study discusses the key role that CSR plays in building the corporate personality of a firm, which is a key ingredient of a corporate brand. Therefore, the main dimensions and sub-dimensions of CSR are analysed by using content analysis method. The data undergo multiple...

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