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Keywords: Continuance commitment
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Journal Articles
Corporate social responsibility: a pathway to sustainable competitive advantage?
Available to Purchase
International Journal of Bank Marketing (2020) 38 (1): 159–174.
Published: 05 August 2019
...Syed Shujaat Ali Shah; Zia Khan Purpose The purpose of this paper is to investigate the impact of customers’ perceptions of corporate social responsibility (CSR) on affective and continuance commitment. It analyses the moderation effect of relationship age on the CSR-commitment relationships...
