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Keywords: Continuance intention
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2023) 41 (4): 749–786.
Published: 11 April 2023
...Maurício Bergmann; Antonio Carlos Gastaud Maçada; Fernando de Oliveira Santini; Tareq Rasul Purpose Although many studies have sought to address the topic of continuance intention among Fintech customers, the reported findings are fragmented. Therefore, the present study proposes a research model...
Journal Articles
International Journal of Bank Marketing (2022) 40 (5): 939–959.
Published: 06 January 2022
...Xiu-Ming Loh; Voon-Hsien Lee; Teck-Soon Hew; Binshan Lin Purpose This study examines the antecedents of continuance intention to use mobile payment in the midst of a pandemic. In general, the cognitive-affective-conative (CAC) framework was used as the theoretical base. More specifically...
Journal Articles
International Journal of Bank Marketing (2021) 39 (2): 242–271.
Published: 01 January 2021
... the different antecedents that impact the users' willingness to continue using the MPS in India. Design/methodology/approach An extensive study of the literature review supports the creation of a framework that describes the continuance intention of using MPS. Data from a survey of 612 respondents from...
Journal Articles
International Journal of Bank Marketing (2020) 38 (4): 843–865.
Published: 14 February 2020
... on consumer's adoption intention and continuance intention, respectively. Practical implications Internet-only banks must reduce the security risks for consumers and increase their trust. In addition, to facilitate the adoption of nonadopters, focus should be on securing a critical mass; on the other hand...
Journal Articles
International Journal of Bank Marketing (2019) 37 (6): 1394–1418.
Published: 14 May 2019
... Post-adoption Continuance intention Continued usage Digitalisation of financial systems pressures banks to undergo the largest transformation in their history (Laukkanen, 2017), moving from physical brick-and-mortar stores to virtual environments (Martovoy and Santos, 2012). As one...
Journal Articles
International Journal of Bank Marketing (2019) 37 (2): 646–664.
Published: 11 February 2019
... satisfaction emerged as the strongest predictor of continuance intentions. Originality/value To the best knowledge of the authors, this study is the first to empirically test an integrated modified TRI and E-ECM-IT model to supplement the paucity of research on the topic. The results show...

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