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Keywords: Continued use
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Journal Articles
Promoting fintech: driving developing country consumers’ mobile wallet use through gamification and trust
Open Access
International Journal of Bank Marketing (2024) 42 (5): 841–869.
Published: 30 January 2024
... use of m-wallets varies among people for several reasons. This study used the technology continuation theory (TCT), gamification and trust factors to examine the variables affecting consumers' intentions to continue using mobile wallets. Design/methodology/approach The SmartPLS partial least...
