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Keywords: Convenience sampling
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Journal Articles
Factors determining bank selection by micro- and small-sized enterprises: evidence from Ethiopia
Available to Purchase
International Journal of Bank Marketing (2023) 41 (6): 1239–1260.
Published: 24 April 2023
... selected through a convenience sampling technique. Descriptive statistics, exploratory factor analysis and linear regression analysis methods are used to identify the most important factors determining bank selection by MSEs. Findings The results of exploratory factor analysis revealed...
