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Keywords: Corporate finances
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Journal Articles
International Journal of Bank Marketing (2008) 26 (5): 305–327.
Published: 25 July 2008
... in an effort to empirically compare their ability to predict levels of customer satisfaction. They reported that the Technical/Functional Quality model was a superior predictor of customer satisfaction compared to SERVQUAL (Lassar et al., 2000). Customer services quality Banking Corporate...
