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Keywords: Corporate planning
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Journal Articles
Factors that determine the corporate image of South African banking institutions: an exploratory investigation
Available to Purchase
International Journal of Bank Marketing (1995) 13 (3): 12–17.
Published: 01 May 1995
..., and visual identity. The research results therefore confirmed the assumption that corporate behaviour and corporate visual identity contribute to corporate image. © MCB UP Limited 1995 Banking Corporate image Corporate planning Management Marketing South Africa One of the most popular...
Journal Articles
Marketing Bank Services to Corporate Customers: The Importance of Relationships
Available to Purchase
International Journal of Bank Marketing (1987) 5 (1): 19–26.
Published: 01 January 1987
...‐term goals looking to banking advantages over a lengthy time span. © MCB UP Limited 1987 Bank Lending Bank Marketing Corporate Planning Financial Planning Investment Analysis Marketing Bank Services to Corporate Customers: The Importance of Relationships by Peter W. Turnbull...
