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Keywords: Corporate social irresponsibility
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Journal Articles
International Journal of Bank Marketing (2024) 42 (6): 1370–1387.
Published: 31 October 2023
...) conducted among Polish bank consumers, including those with mortgage loans in Swiss francs. To test the proposed model, the authors use Hayes' process macro. Findings The findings show that blame fully mediates the effects of corporate social irresponsibility (CSI) awareness on organisational reputation...
