... © Emerald Group Publishing Limited 2012 --> Australia Consumer behaviour Costs Financial services Article Type: 2011 Awards for Excellence From: International Journal of Bank Marketing, Volume 30, Issue 1 The following article was selected for this year's...

... analyses a research model that considers switching costs as an antecedent to inertia and calculative commitment. Design/methodology/approach An e‐mail URL‐embedded web questionnaire was used to collect data online from responding organisations. The psychometric properties of the measures were analysed...

... this objective, the paper estimates, following the New Empirical Industrial Organization paradigm, a conjectural variation model for the strategic marketing dimension of price. The model proposed allows the measurement of strategic group‐level rivalry while simultaneously considering demand, costs, and profit...

...Devinder K. Gandhi; Lorne N. Switzer The results of a study on the cost efficiency of expanding and marketing bank services through branching rather than through the formation of new banks are given. Using detailed cost and bank service output data from a large sample of bank branches across Canada...