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Keywords: Credit attitude
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Journal Articles
Determinants of credit card misuse among Gen Y consumers in urban Malaysia
Available to Purchase
International Journal of Bank Marketing (2019) 37 (5): 1350–1370.
Published: 12 April 2019
... the factors, including credit attitudes, knowledge on credit card, materialism, social norm and self-efficacy, that influence credit card misuse amongst Gen Y in Malaysia. Design/methodology/approach The authors have collected responses from a total of 501 respondents in two urban areas in Malaysia...
